Marketing Manager
Full Time • Zoecklein Law - Brandon
Position Overview:
We are seeking a high-performing Marketing Manager to own and execute all marketing efforts across multiple office locations. This role is responsible for driving lead generation, increasing consult volume, and strengthening brand presence in key markets. This is a performance-based role focused on measurable growth, revenue impact, and accountability.
We are seeking a high-performing Marketing Manager to own and execute all marketing efforts across multiple office locations. This role is responsible for driving lead generation, increasing consult volume, and strengthening brand presence in key markets. This is a performance-based role focused on measurable growth, revenue impact, and accountability.
Key Responsibilities:
Lead Generation & Growth
- Drive consistent, qualified consultation volume across all offices
- Develop and execute aggressive local marketing strategies for new markets (St. Petersburg, West Palm Beach, etc.)
- Own and optimize cost per lead, cost per consult, and ROI
Digital Presence
- Fully manage and optimize Google Business Profiles across all locations
- Own SEO strategy and execution (local + organic growth)
- Oversee and optimize paid advertising campaigns (Google Ads, LSAs, etc.)
- Ensure strong, consistent brand presence across all channels
Reputation Management
- Own and scale review system
- Rapidly increase review count and maintain high ratings
- Implement systems that consistently generate client feedback
Intake & Conversion Optimization
- Partner with intake team to increase booking and conversion rates
- Analyze call flow, follow-up, and lead handling
- Identify and fix conversion gaps
Vendor & Performance Management
- Manage and hold all marketing vendors accountable
- Replace underperforming vendors quickly
- Ensure all efforts are ROI-driven
Reporting & Accountability
- Report weekly on leads, consults, conversion rates, and cost per lead
- Provide clear, data-driven insights and action plans
- Take ownership of results, not just activity
Qualifications
- 5+ years of proven marketing experience with measurable results
- Experience generating leads in a service-based or high-ticket environment (law firm strongly preferred)
- Strong expertise in local SEO, Google Business, PPC, and lead generation systems
- Demonstrated track record of increasing leads, consults, and revenue
- Highly analytical and performance-driven mindset
- Ability to move fast, take ownership, and operate with minimal oversight
What We Are Looking For
- A high-output, results-driven individual not a coordinator or assistant
- Someone who thinks in terms of revenue, not just marketing tasks
- Comfortable being held accountable to clear performance metrics
- Able to identify problems quickly and implement solutions without hand-holding
What Success Looks Like (First 90 Days)
- Noticeable increase in consult volume across locations
- Clear reporting and visibility into all marketing channels
- Improved conversion rates and cost efficiency
- Stronger presence in new markets
Important
This is not a social media or content-only role. This position is responsible for driving measurable growth and revenue for the firm.
Equal Employment Opportunity Statement
Zoecklein Law is an equal opportunity employer. We are committed to creating a workplace free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.
This is not a social media or content-only role. This position is responsible for driving measurable growth and revenue for the firm.
Equal Employment Opportunity Statement
Zoecklein Law is an equal opportunity employer. We are committed to creating a workplace free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.
E-Verify Statement
Zoecklein Law participates in E-Verify. All new hires will be required to complete Form I-9 and provide documentation establishing identity and authorization to work in the United States.
Zoecklein Law participates in E-Verify. All new hires will be required to complete Form I-9 and provide documentation establishing identity and authorization to work in the United States.
Compensation: $54,000.00 - $70,000.00 per year
About Zoecklein Law
At Zoecklein Law P.A., our mission is clear: to provide exceptional legal services with integrity and empathy. We prioritize our clients and focus on trust and respect in every interaction. We stay at the forefront of our field to offer relevant legal counsel. Our firm is designed with the singular purpose of helping Floridians deal with the challenges of Wills, Trusts and Estates and Real Estate.
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